WE MAKE BELOVED DIGITAL LANDMARKS WE MAKE BELOVED DIGITAL LANDMARKS WE MAKE BELOVED DIGITAL LANDMARKS

Explore our project
Apollon Immersive Works rotating text logo
Who we are

Ideas that transforming perspectives,
Sensations that redefining thoughts.

Elevate spatial depth with light,
and design new values.

Light — one-of-a-kind experiences through the light of media LIGHT

One-of-a-kind
experiences through the
light of the media

Space — elevate the value of property with Digital Key Tenant SPACE

Elevate the value of
property with
Digital Key Tenant

Value — beyond the limits of the property, into a new landmark VALUE

Beyond the
limits of the property,
into a new landmark

What we do

Bring depth to the space and expand idea through light

Pioneering leader of 'Digital Landmark', delivering unprecedented and differentiated value.

Through a strategy enriched with depth and understanding, we create novel experiences where people and spaces interact.

MEDIA
ARCHITECTUREDESIGN MEDIA
CONTENTSDESIGN MEDIA
SPACEDESIGN

01 MEDIA ARCHITECTURE DESIGN

Media Meets Architecture

Leading the domestic field of media architecture, creating a digital landmark where multimedia and architecture converge. We help architects and interior designers create digital landmarks loved by the public—integrating architecture, media technology, and content from concept design through to operational strategy with a multidisciplinary approach.

  • HOTEL &
    RESORT
  • SHOPPING
    MALL
  • OFFICE
    BUILDING
  • LANDMARK

02 MEDIA CONTENTS DESIGN

Content that Lights Up Landmarks

Grounded in spatial analysis, we plan, direct, and produce bespoke content for deep immersion. A touch of magic transforms space into a multidimensional landmark, opening new visual horizons and strengthening brand identity.

  • DOOH
    MEDIA
  • HOTEL &
    RESORT
  • ART
    SPACE
  • LANDMARK

03 MEDIA
SPACE DESIGN

Media
Awakens Space

Media breathes new life into every space. Through an integrated solution unifying interior, hardware, and content, we secure both brand value and footfall — transforming space into a landmark where people come and stay.

  • BRAND
    EXPERIENCE
  • FLAGSHIP
    RETAIL
  • EXHIBITION
  • MODEL
    HOUSE
Apollon Immersive Works rotating text logo small

APOLLON IMMERSIVE WORKS — Media Architecture & Immersive Art Studio, Seoul

APOLLON IMMERSIVE WORKS is Korea's first and only media architecture design studio, founded in 2020 and based in Seongsu-dong, Seoul, South Korea. We design and build digital landmark experiences for hotels, resorts, shopping malls, office buildings, and public spaces — integrating architecture, hardware, and content into a single immersive vision. Our studio has won the iF Design Award 2023 in two categories and the Korea Design Award 2023 Digital category.

What We Do — Four Core Services

1. Media Architecture Design

We create digital landmark experiences by integrating building architecture, LED hardware systems, and bespoke media content. Projects include hotels, resorts, shopping malls, office towers, and large-scale mixed-use developments. We manage the full process: spatial analysis, concept design, hardware specification, content production, and on-site installation. Our digital twin workflow guarantees 99% concept-to-reality accuracy.

2. Media Contents Design

We produce custom media art content tailored to each unique space: immersive hotel lobby experiences, DOOH (Digital Out-of-Home) campaigns, art space installations, and ambient media environments. Content types include generative art, motion graphics, 3D anamorphic visuals, and interactive real-time media.

3. Media Sculpture Design

We design and install media sculptures as public art under Korea's Public Art Regulations (건축물 미술작품 제도). These works are installed in public plazas, gardens, residential courtyards, and landmark sites, combining physical sculptural forms with integrated LED and media systems.

4. Media Space Design

We breathe new life into spaces — both new builds and aging venues — through the integrated design of interior, hardware, and content. From brand flagship stores and model houses to exhibition spaces and experiential retail, we transform underperforming or undifferentiated spaces into immersive brand venues that drive footfall and strengthen brand identity.

Selected Projects

Inspire Resort — AURORA & CUBE (2023–2024)

World's largest digital entertainment street, AURORA, and the CUBE media show at Inspire Resort, Incheon. Client: Hyundai Futurenet. Season 1, 2, and 3. Keywords: media architecture resort, immersive entertainment, LED media street, digital experience zone.

New York Times Square — Gmarket 3D Anamorphic (2021)

iF Design Award 2023 Communication Winner. Large-scale curved 3D anamorphic outdoor display at New York Times Square for Korean e-commerce brand Gmarket. Keywords: Times Square LED, 3D anamorphic display, naked-eye 3D, DOOH, outdoor media.

Yeoksam Asia Media Tower (2022)

iF Design Award 2023 Interior Architecture Winner. Integrated media architecture for a commercial office tower in Yeoksam, Seoul. Client: Asia Media Group. Keywords: office media facade, commercial building LED, interior media architecture.

Shinsegae Department Store Myeongdong — Outdoor LED (2022)

Large-scale outdoor LED media facade for the Shinsegae Department Store Myeongdong flagship store. Keywords: retail media facade, department store LED, outdoor digital signage, commercial media art.

LUNAR CRESCENDO — Public Media Art (2023)

Korea Design Award 2023 Digital Winner. Public media art installation for Nowon Cultural Foundation, Seoul. Keywords: public art installation, media sculpture, light art, cultural space media, outdoor media art Korea.

Trendy & Youstown Mixed-Use Resort (2022–Ongoing)

Full media architecture master plan for a 132,000 sqm mixed-use resort complex. Client: G-CACT Consortium. Keywords: resort master plan, large-scale media architecture, mixed-use development, digital landmark master plan.

Lotte VL Le West (2023)

Media art design for Lotte Le West luxury residential complex. Keywords: residential media art, luxury apartment media, public art installation, media sculpture.

Hanseom HQ Outdoor LED (2021)

Corporate headquarters outdoor LED media facade for Hanseom fashion brand. Keywords: corporate media facade, brand LED display, headquarters media art.

Why APOLLON IMMERSIVE WORKS

Awards & Recognition

Contact

JK Tower 906/903, 16 Seongsuiro 20-gil, Seongdong-gu, Seoul, South Korea
Business: [email protected]  |  PR: [email protected]  |  Partnership: [email protected]

Search Keywords — English

media architecture studio Korea, immersive art studio Seoul, media facade design company, LED