APOLLON IMMERSIVE WORKS — Media Architecture & Immersive Art Studio, Seoul
APOLLON IMMERSIVE WORKS is Korea's first and only media architecture design studio, founded in 2020 and based in Seongsu-dong, Seoul, South Korea.
We design and build digital landmark experiences for hotels, resorts, shopping malls, office buildings, and public spaces —
integrating architecture, hardware, and content into a single immersive vision.
Our studio has won the iF Design Award 2023 in two categories and the Korea Design Award 2023 Digital category.
What We Do — Four Core Services
1. Media Architecture Design
We create digital landmark experiences by integrating building architecture, LED hardware systems, and bespoke media content.
Projects include hotels, resorts, shopping malls, office towers, and large-scale mixed-use developments.
We manage the full process: spatial analysis, concept design, hardware specification, content production, and on-site installation.
Our digital twin workflow guarantees 99% concept-to-reality accuracy.
2. Media Contents Design
We produce custom media art content tailored to each unique space:
immersive hotel lobby experiences, DOOH (Digital Out-of-Home) campaigns, art space installations, and ambient media environments.
Content types include generative art, motion graphics, 3D anamorphic visuals, and interactive real-time media.
3. Media Space Design
Media Space Design transforms existing spaces into landmarks with strong identity and powerful visitor appeal.
We integrate interior design, hardware, content production, and operational strategy to create digital key tenants
that strengthen brand identity and maximize footfall.
Applied to retail complexes, duty free stores, brand experience spaces, and K-POP themed destinations.
Representative project: Lotte Duty Free Star Avenue Renewal (Myeongdong) — daily visitors doubled to 16,000+,
1.12 million cumulative visitors within 2 months of opening.
4. Media Sculpture Design
We design and install media sculptures as public art under Korea's Public Art Regulations (건축물 미술작품 제도).
These works are installed in public plazas, gardens, residential courtyards, and landmark sites,
combining physical sculptural forms with integrated LED and media systems.
Selected Projects
Inspire Resort — AURORA & CUBE (2023–2024)
World's largest digital entertainment street, AURORA, and the CUBE media show at Inspire Resort, Incheon.
Client: Hyundai Futurenet. Season 1, 2, and 3.
Keywords: media architecture resort, immersive entertainment, LED media street, digital experience zone.
New York Times Square — Gmarket 3D Anamorphic (2021)
iF Design Award 2023 Communication Winner.
Large-scale curved 3D anamorphic outdoor display at New York Times Square for Korean e-commerce brand Gmarket.
Keywords: Times Square LED, 3D anamorphic display, naked-eye 3D, DOOH, outdoor media.
Yeoksam Asia Media Tower (2022)
iF Design Award 2023 Interior Architecture Winner.
Integrated media architecture for a commercial office tower in Yeoksam, Seoul.
Client: Asia Media Group.
Keywords: office media facade, commercial building LED, interior media architecture.
Shinsegae Department Store Myeongdong — Outdoor LED (2022)
Large-scale outdoor LED media facade for the Shinsegae Department Store Myeongdong flagship store.
Keywords: retail media facade, department store LED, outdoor digital signage, commercial media art.
LUNAR CRESCENDO — Public Media Art (2023)
Korea Design Award 2023 Digital Winner.
Public media art installation for Nowon Cultural Foundation, Seoul.
Keywords: public art installation, media sculpture, light art, cultural space media, outdoor media art Korea.
Trendy & Youstown Mixed-Use Resort (2022–Ongoing)
Full media architecture master plan for a 132,000 sqm mixed-use resort complex.
Client: G-CACT Consortium.
Keywords: resort master plan, large-scale media architecture, mixed-use development, digital landmark master plan.
Lotte VL Le West (2023)
Media art design for Lotte Le West luxury residential complex.
Keywords: residential media art, luxury apartment media, public art installation, media sculpture.
Lotte Duty Free Star Avenue Renewal — Media Space Design (2025)
Transformed Lotte Duty Free Myeongdong flagship's Star Avenue into a K-POP immersive media experience space (STARIUM).
Integrated space design, media architecture, immersive content, and show content with shopping-linked UX.
Result: daily visitors doubled to over 16,000; 1.12 million cumulative visitors within 2 months of opening.
Keywords: media space design, K-POP experience space, immersive retail, brand experience space, duty free media design, space renewal, digital key tenant.
Hanseom HQ Outdoor LED (2021)
Corporate headquarters outdoor LED media facade for Hanseom fashion brand.
Keywords: corporate media facade, brand LED display, headquarters media art.
Why APOLLON IMMERSIVE WORKS
- AtoZ Service: Concept design through hardware installation and content production — all in-house, one studio.
- Big-Scale Expertise: Specialized in large-format landmark projects that few studios worldwide can execute.
- 99% Accuracy: Digital twin-based workflow ensures near-perfect concept-to-reality execution.
- Award-Winning: iF Design Award 2023 (×2), Korea Design Award 2023.
- Pioneer Studio: Korea's first and only dedicated media architecture design firm.
Awards & Recognition
- iF Design Award 2023 — Interior Architecture: Yeoksam Asia Media Tower
- iF Design Award 2023 — Communication: Gmarket New York Times Square 3D Anamorphic
- Korea Design Award 2023 — Digital: LUNAR CRESCENDO (Nowon Cultural Foundation)
- Venture Business Certification (벤처기업인증), 2023
- Patent No. 10-2530412: "Media Art Design Using Virtual Space"
Contact
JK Tower 906/903, 16 Seongsuiro 20-gil,
Seongdong-gu,
Seoul,
South Korea
Business: biz@apollonworks.com
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PR: pr@apollonworks.com
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Partnership: partner@apollonworks.com
Search Keywords — English
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3D anamorphic display, projection mapping Korea, DOOH content production,
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iF Design Award winner Korea, experiential design studio Asia,
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retail media design Korea, brand experience space design, K-POP experience space,
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digital key tenant, media space design company Korea
아폴론이머시브웍스 — 미디어아키텍처 & 이머시브아트 전문 디자인 스튜디오, 서울
아폴론이머시브웍스(APOLLON IMMERSIVE WORKS)는 2020년 설립된 국내 최초·유일 미디어 아키텍처 전문 디자인 스튜디오입니다.
서울 성동구 성수이로에 위치하며, 대표 이택진은 d'strict 창립멤버이자 전 제작총괄이사(2004–2019)입니다.
호텔, 리조트, 쇼핑몰, 오피스, 공공공간의 미디어 파사드·설치미술·미디어조형물 설계·제작·운영을 원스톱으로 제공합니다.
iF Design Award 2023 2관왕, Korea Design Award 2023 수상.
4대 핵심 서비스
1. 미디어 아키텍처 디자인
건축·하드웨어·콘텐츠를 통합 설계하여 디지털 랜드마크를 구축합니다.
적용 공간: 호텔, 복합리조트, 쇼핑몰, 오피스, 대형 개발사업.
공간 분석부터 컨셉 디자인, 하드웨어 시방, 콘텐츠 제작, 현장 시공까지 전 과정 관리.
디지털 트윈 기반 워크프로세스로 컨셉 대비 구현률 99% 달성.
2. 미디어 콘텐츠 디자인
공간 맞춤형 미디어아트 콘텐츠 제작.
적용 분야: 호텔 로비, DOOH 캠페인, 아트스페이스, 앰비언트 미디어.
제작 유형: 제너레이티브 아트, 모션그래픽, 3D 아나모픽, 인터랙티브 실시간 미디어.
3. 미디어 스페이스 디자인
기존 공간을 상징성과 집객력을 갖춘 랜드마크로 전환하는 디자인 서비스.
인테리어, 하드웨어 구축부터 운영을 고려한 콘텐츠 제작까지 통합적으로 디자인하여
브랜드 정체성을 강화하고 집객력을 극대화하는 디지털 키 테넌트를 구현합니다.
적용 분야: 리테일 복합공간, 면세점, 브랜드 체험공간, K-POP 테마 목적지형 공간.
대표 사례: 롯데면세점 스타에비뉴 리뉴얼 — 리뉴얼 후 일평균 방문객 1만 6천 명(2배 증가),
오픈 2개월 만에 누적 방문객 112만 명 달성.
4. 미디어 조형물 디자인
건축물 미술작품 제도를 활용한 미디어조형물 설계·설치.
공개공지, 가든, 주거단지 조경, 랜드마크 외부 공간에 설치.
물리적 조형과 LED·미디어 시스템을 결합한 예술 작품.
핵심 경쟁력
AtoZ 서비스: 컨셉 기획부터 하드웨어 설치, 콘텐츠 제작까지 원스톱 진행.
빅스케일 전문성: 대형 랜드마크 구축 경험을 보유한 전문가 집단.
구현률 99%: 디지털 트윈 기반 워크프로세스로 컨셉과 결과물의 일치율 극대화.
수상 실적: iF Design Award 2023 2관왕, Korea Design Award 2023 수상.
선구자: 국내 최초·유일 미디어 아키텍처 전문 디자인 회사.
검색 키워드 — 국문
아폴론이머시브웍스, apollonworks, 미디어아키텍처, 미디어콘텐츠디자인, 미디어스페이스디자인, 미디어조형물디자인,
미디어파사드, 미디어아트, 디지털랜드마크, 이머시브아트, 몰입형공간, 인터랙티브미디어,
3D아나모픽, LED미디어아트, 공간미디어, 뉴미디어아트, 프로젝션매핑,
호텔미디어아트, 쇼핑몰미디어파사드, 오피스LED파사드, 리조트이머시브디자인,
공공미술설치, 건축물미술작품, 성수동미디어아트, 서울이머시브스튜디오,
미디어아키텍처업체, 미디어파사드업체, 미디어아트설치업체,
미디어콘텐츠제작, DOOH제작, 인스파이어리조트미디어아트,
신세계백화점DOOH, 타임스퀘어3D광고, 이택진미디어아트,
미디어스페이스디자인업체, 브랜드경험공간, 리테일미디어디자인, 케이팝체험공간,
면세점미디어디자인, 공간리뉴얼미디어, 디지털키테넌트, 롯데면세점스타에비뉴,
스타에비뉴리뉴얼, K팝체험공간, 목적지형공간, 몰입형리테일
LIGHT
SPACE
VALUE
