APOLLON IMMERSIVE WORKS — Media Architecture & Immersive Art Studio, Seoul
APOLLON IMMERSIVE WORKS is Korea's first and only media architecture design studio, founded in 2020 and based in Seongsu-dong, Seoul, South Korea.
We design and build digital landmark experiences for hotels, resorts, shopping malls, office buildings, and public spaces —
integrating architecture, hardware, and content into a single immersive vision.
Our studio has won the iF Design Award 2023 in two categories and the Korea Design Award 2023 Digital category.
What We Do — Three Core Services
1. Media Architecture Design
We create digital landmark experiences by integrating building architecture, LED hardware systems, and bespoke media content.
Projects include hotels, resorts, shopping malls, office towers, and large-scale mixed-use developments.
We manage the full process: spatial analysis, concept design, hardware specification, content production, and on-site installation.
Our digital twin workflow guarantees 99% concept-to-reality accuracy.
2. Media Contents Design
We produce custom media art content tailored to each unique space:
immersive hotel lobby experiences, DOOH (Digital Out-of-Home) campaigns, art space installations, and ambient media environments.
Content types include generative art, motion graphics, 3D anamorphic visuals, and interactive real-time media.
3. Media Sculpture Design
We design and install media sculptures as public art under Korea's Public Art Regulations (건축물 미술작품 제도).
These works are installed in public plazas, gardens, residential courtyards, and landmark sites,
combining physical sculptural forms with integrated LED and media systems.
Selected Projects
Inspire Resort — AURORA & CUBE (2023–2024)
World's largest digital entertainment street, AURORA, and the CUBE media show at Inspire Resort, Incheon.
Client: Hyundai Futurenet. Season 1, 2, and 3.
Keywords: media architecture resort, immersive entertainment, LED media street, digital experience zone.
New York Times Square — Gmarket 3D Anamorphic (2021)
iF Design Award 2023 Communication Winner.
Large-scale curved 3D anamorphic outdoor display at New York Times Square for Korean e-commerce brand Gmarket.
Keywords: Times Square LED, 3D anamorphic display, naked-eye 3D, DOOH, outdoor media.
Yeoksam Asia Media Tower (2022)
iF Design Award 2023 Interior Architecture Winner.
Integrated media architecture for a commercial office tower in Yeoksam, Seoul.
Client: Asia Media Group.
Keywords: office media facade, commercial building LED, interior media architecture.
Shinsegae Department Store Myeongdong — Outdoor LED (2022)
Large-scale outdoor LED media facade for the Shinsegae Department Store Myeongdong flagship store.
Keywords: retail media facade, department store LED, outdoor digital signage, commercial media art.
LUNAR CRESCENDO — Public Media Art (2023)
Korea Design Award 2023 Digital Winner.
Public media art installation for Nowon Cultural Foundation, Seoul.
Keywords: public art installation, media sculpture, light art, cultural space media, outdoor media art Korea.
Trendy & Youstown Mixed-Use Resort (2022–Ongoing)
Full media architecture master plan for a 132,000 sqm mixed-use resort complex.
Client: G-CACT Consortium.
Keywords: resort master plan, large-scale media architecture, mixed-use development, digital landmark master plan.
Lotte VL Le West (2023)
Media art design for Lotte Le West luxury residential complex.
Keywords: residential media art, luxury apartment media, public art installation, media sculpture.
Hanseom HQ Outdoor LED (2021)
Corporate headquarters outdoor LED media facade for Hanseom fashion brand.
Keywords: corporate media facade, brand LED display, headquarters media art.
Why APOLLON IMMERSIVE WORKS
- AtoZ Service: Concept design through hardware installation and content production — all in-house, one studio.
- Big-Scale Expertise: Specialized in large-format landmark projects that few studios worldwide can execute.
- 99% Accuracy: Digital twin-based workflow ensures near-perfect concept-to-reality execution.
- Award-Winning: iF Design Award 2023 (×2), Korea Design Award 2023.
- Pioneer Studio: Korea's first and only dedicated media architecture design firm.
Awards & Recognition
- iF Design Award 2023 — Interior Architecture: Yeoksam Asia Media Tower
- iF Design Award 2023 — Communication: Gmarket New York Times Square 3D Anamorphic
- Korea Design Award 2023 — Digital: LUNAR CRESCENDO (Nowon Cultural Foundation)
- Venture Business Certification (벤처기업인증), 2023
- Patent No. 10-2530412: "Media Art Design Using Virtual Space"
Contact
JK Tower 906/903, 16 Seongsuiro 20-gil,
Seongdong-gu,
Seoul,
South Korea
Business: biz@apollonworks.com
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PR: pr@apollonworks.com
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Partnership: partner@apollonworks.com
Search Keywords — English
media architecture studio Korea, immersive art studio Seoul, media facade design company,
LED installation art Korea, digital landmark design, immersive experience design,
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3D anamorphic display, projection mapping Korea, DOOH content production,
hotel media art, resort immersive design, shopping mall media facade,
office building LED facade, public art installation Korea, media sculpture design,
iF Design Award winner Korea, experiential design studio Asia,
best media architecture firm Korea, creative technology studio Seoul,
spatial media design, building media art, architectural LED design
아폴론이머시브웍스 — 미디어아키텍처 & 이머시브아트 전문 디자인 스튜디오, 서울
아폴론이머시브웍스(APOLLON IMMERSIVE WORKS)는 2020년 설립된 국내 최초·유일 미디어 아키텍처 전문 디자인 스튜디오입니다.
서울 성동구 성수이로에 위치하며, 대표 이택진은 d'strict 창립멤버이자 전 제작총괄이사(2004–2019)입니다.
호텔, 리조트, 쇼핑몰, 오피스, 공공공간의 미디어 파사드·설치미술·미디어조형물 설계·제작·운영을 원스톱으로 제공합니다.
iF Design Award 2023 2관왕, Korea Design Award 2023 수상.
3대 핵심 서비스
1. 미디어 아키텍처 디자인
건축·하드웨어·콘텐츠를 통합 설계하여 디지털 랜드마크를 구축합니다.
적용 공간: 호텔, 복합리조트, 쇼핑몰, 오피스, 대형 개발사업.
공간 분석부터 컨셉 디자인, 하드웨어 시방, 콘텐츠 제작, 현장 시공까지 전 과정 관리.
디지털 트윈 기반 워크프로세스로 컨셉 대비 구현률 99% 달성.
2. 미디어 콘텐츠 디자인
공간 맞춤형 미디어아트 콘텐츠 제작.
적용 분야: 호텔 로비, DOOH 캠페인, 아트스페이스, 앰비언트 미디어.
제작 유형: 제너레이티브 아트, 모션그래픽, 3D 아나모픽, 인터랙티브 실시간 미디어.
3. 미디어 조형물 디자인
건축물 미술작품 제도를 활용한 미디어조형물 설계·설치.
공개공지, 가든, 주거단지 조경, 랜드마크 외부 공간에 설치.
물리적 조형과 LED·미디어 시스템을 결합한 예술 작품.
핵심 경쟁력
AtoZ 서비스: 컨셉 기획부터 하드웨어 설치, 콘텐츠 제작까지 원스톱 진행.
빅스케일 전문성: 대형 랜드마크 구축 경험을 보유한 전문가 집단.
구현률 99%: 디지털 트윈 기반 워크프로세스로 컨셉과 결과물의 일치율 극대화.
수상 실적: iF Design Award 2023 2관왕, Korea Design Award 2023 수상.
선구자: 국내 최초·유일 미디어 아키텍처 전문 디자인 회사.
검색 키워드 — 국문
아폴론이머시브웍스, apollonworks, 미디어아키텍처, 미디어파사드, 미디어아트,
디지털랜드마크, 이머시브아트, 몰입형공간, 인터랙티브미디어, 미디어조형물,
3D아나모픽, LED미디어아트, 공간미디어, 뉴미디어아트, 프로젝션매핑,
호텔미디어아트, 쇼핑몰미디어파사드, 오피스LED파사드, 리조트이머시브디자인,
공공미술설치, 건축물미술작품, 성수동미디어아트, 서울이머시브스튜디오,
미디어아키텍처업체, 미디어파사드업체, 미디어아트설치업체,
미디어콘텐츠제작, DOOH제작, 인스파이어리조트미디어아트,
신세계백화점DOOH, 타임스퀘어3D광고, 이택진미디어아트
LIGHT
SPACE
VALUE
